On October 7, 2024, the "National Brand" National Brand Ceremony will be held at Beijing Water Cube. As a representative of domestic brands, the international intelligent acoustic brand Cleer was invited to participate in this grand event. With its innovative strength and high-quality products, it was awarded the honorary title of "2024 National Brand Ceremony Annual Brand" and successfully listed on the "75th Anniversary 75 Brands" list, joining many top domestic brands on the glorious stage of this ceremony.

National Brand Ceremony: Witnessing the Rise and Growth of Chinese Brands

The 2024 "National Brand" National Brand Ceremony, with the theme of "Good as Water, Meeting in the Future", gathered nearly 200 well-known Chinese brands. Held at the Beijing Water Cube, which symbolizes the flexibility and inclusiveness of water, this grand ceremony conveys the brand's inner spirit and powerful strength, interpreting the national brand temperament of "inclusiveness, resilience, and goodness". The organizers of the ceremony hope to use the image of water to encourage Chinese brands to adapt flexibly, develop tenaciously, innovate continuously, and stand firm in the ever-changing global competitive environment like water in the global market. The theme "Good as water, meeting in the future" expresses the expectation that Chinese brands can be invincible and continuously grow in the global market.

At the ceremony, Wu Gang, the chief producer of "Great Nation Brands," gave a speech that delved into the inheritance characteristics of global century old brands, and pointed out that in such a global trend, Chinese brands have the ability to become future business and cultural giants. As a representative of the brand, Cleer's success is not only reflected in its commercial achievements, but also embodies the ultimate pursuit of Chinese brands for technological innovation and product quality. This award not only affirms Cleer's commitment to innovation and quality over the years, but also confirms the rapid rise and influence of Chinese intelligent acoustic brands in the global market.

As an award-winning representative at the 2024 National Brand Awards, Cleer stands out due to its outstanding performance in innovation driven, product quality, and global market influence.

Cleer innovation driven, building a globally leading intelligent acoustics brand

Since its establishment in Shenzhen International Low Carbon City in 2012, the Cleer brand has always adhered to the brand concept of "Quality That Inspires", driven by innovation and excellent quality, focusing on the research and development, production, and sales of high-quality audio products, and becoming one of the pioneers in the international intelligent acoustics industry. With its continuous pursuit of sound quality and technological innovation, Cleer not only brings users an excellent auditory experience, but also has won wide recognition in the global industry.

Cleer relies on its parent company Guanxu Electronics' strong research and development capabilities, ranking seventh in the world in terms of patent applications for smart earphones. Currently, it has accumulated over 1300 technical patents, covering key areas such as audio decoding, active noise reduction, and product design. The accumulation of these patents has become a powerful support for Cleer's continuous innovation. Meanwhile, Cleer has won over 60 international awards with its high-quality products and unique designs, including the Good Design Award in the United States, CES Innovation Award, China Contemporary Good Design Award, German Red Dot Design Award, and iF Design Award. These honors are not only a recognition of Cleer's product quality and design innovation, but also signify Cleer's authoritative professional recognition in the global consumer electronics and acoustics industries.

Breaking through traditional boundaries, launching multiple innovative intelligent acoustic products

The Cleer brand has launched a series of globally pioneering audio products through continuous innovation and technological breakthroughs, changing people's audiovisual experience with leading design and outstanding performance. For example, Cleer has launched the world's first multi-channel intelligent voice speaker, CREXING Heart Moon, which breaks through the limitations of traditional home theater equipment. This product combines a multi-channel intelligent voice control system with 10 acoustic unit array technologies to create a cinema level stunning sound experience for users, bringing new standards to the home audio and video market.

(The world's first multi-channel intelligent voice speaker - RESCENT Heart Moon)

Cleer's other innovative work - MIRAGE Mirage, is the world's first to be equipped with a 7.8-inch AMOLED touch flexible display screen, supporting Amazon Alexa intelligent voice service, and featuring three intelligent audio modes, suitable for various scenarios such as music, movies, and parties. MIRAGE's 3.1 channel speaker array and 360 ° sound field design bring surging bass and cinema level immersive experience, perfectly interpreting the fusion of technology and art.

(World's first flexible intelligent display smart speaker - MIRAGE Mirage)

This year, Cleer's ARC 3 curved earphones have incorporated multiple global innovative technologies. As the world's first open AI earphone, ARC 3 Sound Arc is equipped with a new generation of high-performance AI chips, integrating six core AI functions, supporting efficient and convenient intelligent interactive experiences such as AI motion control, AI voice control, AI two-way high-definition calling, and AI sound environment constant listening. Secondly, it is the first open earphone to be equipped with Dolby sound effects and head tracking technology, which can accurately control the details, dynamic range, and spatial positioning of sound, creating a more realistic, rich, and delicate auditory environment, allowing users to enjoy a 360 ° immersive master sound quality experience. In addition, Cleer also focuses on environmental protection and sustainable development. The ARC 3 Sound Arc earphones adopt low-carbon production processes, from raw material procurement to production and delivery, and their entire lifecycle carbon emissions are accurately calculated and strictly managed. They have successfully passed the international certification of Verified Carbon Reductions (VERs), becoming the world's first open zero carbon (carbon neutral) earphones intelligently manufactured by a zero carbon factory, and have obtained certifications from multiple authoritative institutions.

(The world's first open AI earphone - Celler ARC 3 tone arc open AI earphone)

The launch of these products not only showcases Cleer's innovative capabilities in the field of intelligent acoustics, but also reflects the brand's relentless pursuit of improving users' quality of life. Through continuous exploration and innovation of intelligent audio devices, Cleer strives to provide users with a more convenient and immersive audio-visual experience, and gradually promotes the improvement of industry standards in intelligent acoustics.

Global market expansion: let the voice of Chinese intelligent manufacturing resound throughout the world
Cleer actively expands international top retail channels and has won widespread recognition in the global market with innovative intelligent acoustic products. In the UK, Cleer has successfully settled in famous luxury department stores Harrods and Selfridges, which not only marks the acceptance of the Cleer brand in the world's high-end market, but also establishes Cleer's position in the international luxury consumer group. In addition, Cleer also has counters in flagship stores across the United States, such as B&H, Best Buy, and other professional electronic audio retail stores. The layout of these professional channels enables Cleer's products to directly reach global audio enthusiasts and professional user groups, further consolidating the brand's professional influence in the field of intelligent acoustics.

In the domestic market, Cleer quickly built a nationwide sales network. At present, Cleer has developed over 5000 offline experience stores in China, covering various formats such as trend chains, communication chains, bookstores, and audio specialty stores, including well-known channels such as Yilan, Machine Age, Kejilai, and Shundian. Especially this year, Cleer was authorized to enter 3692 high-quality APR dealerships of Apple China, making Cleer the first domestic brand to settle in an Apple APR dealership in China. The layout of these channels has achieved full coverage of provinces, cities, and autonomous regions across the country, providing convenient product experience opportunities for a wide range of consumer groups, allowing more consumers to experience the high-quality sound quality and innovative design of Cleer products up close.

As Wu Gang, the chief producer of "Great Nation Brands," said, "A true 'great nation brand' should also be such a 'great nation', not only based on commercial success, but also carrying national culture and spirit. The Cleer brand uses innovative technology and excellent quality to bring domestic products to the world, bringing a new experience in the field of intelligent acoustics to global consumers. In the future, Cleer will continue to uphold its original intention, bringing more outstanding intelligent audio products to more users while also conveying the innovative spirit and cultural heritage of Chinese brands to global consumers. Cleer believes that with the continuous development of the Chinese economy and the increasing cultural confidence, Chinese brands will surely shine even brighter on the international stage.